Strategic profile · Dubai, UAE

Sneha
Kumari

Strategic Business Consultant  ·  Brand  ·  Marketing  ·  Growth

Clarity for brands that mean business.

Healthcare Wellness Travel & Tourism India · UAE · MENA
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01 About

A strategic partner who sees the whole business — not just the campaign.

With 15 years of experience across India and the UAE, Sneha Kumari is a Strategic Business Consultant whose work spans brand positioning, integrated marketing, corporate communications, and market development — across healthcare, wellness, sustainability, travel, and lifestyle sectors.

With a track record of building marketing functions from ground zero, managing over $10 million in combined budgets, leading multi-brand portfolios, advising CEOs, and founding her own company — Sneha brings together the perspective of a strategist, the accountability of an entrepreneur, and the executional depth of a seasoned leader.

Clients engage Sneha when they need strategic clarity — across brand, marketing, and business growth.

15
Years of leadership experience
$10M+
Combined budgets managed
3
Core sectors
2
Markets — India & UAE
02 Areas of expertise
01
Business strategy & advisory
Strategic counsel for brands at inflection points — market entry, repositioning, restructuring, and scaling. Works at CEO and board level to define direction and unlock growth.
Market entryGrowth strategyCEO advisory
02
Brand strategy & positioning
Building brand platforms that create lasting equity — purpose, positioning, identity, and messaging architecture. For brands that want to own a category, not chase one.
PositioningIdentityArchitecture
03
Integrated marketing leadership
Full-spectrum strategy across digital, PR, ATL, BTL, and experiential — built around business objectives. Includes team building, agency management, and performance frameworks.
Integrated planningMedia strategyPerformance
04
Corporate communications & PR
Institutional reputation, executive communications, media strategy, and crisis management — with a track record of coverage in BBC, CNN, Gulf News, and Khaleej Times.
Media relationsCrisis managementReputation
05
India–UAE market development
Deep cross-market fluency for brands navigating expansion between India and the Gulf — nine years in India, six in the UAE — at both operational and cultural depth.
Market entryLocalisationPartnerships
06
Startup & founder advisory
Hands-on support for founders — brand identity, go-to-market, and growth strategy. As a founder, brings real entrepreneurial perspective to every early-stage engagement.
Go-to-marketBrand launchFounder advisory
03 The journey
15 years.
Two markets.
One focus.
01
Foundation · India
From post-graduate rank holder to agency professional

A post-graduate in Communications — graduating as a rank holder — the career began at a communications agency. Those early years across video production, creative direction, and PR for 15+ national and international brands built a rare breadth. An understanding of how different industries think, how different audiences respond, and how to move fluidly across disciplines. That versatility became the foundation for everything that followed.

02
Corporate · India
Taking that breadth into one of India's largest healthcare networks

The agency years opened the door to Fortis Healthcare — one of India's most respected hospital groups. Leading brand, PR, and communications across multiple hospitals, managing a multi-million dollar budget, overseeing campaigns for 400+ doctors, and navigating complex institutional crises. A masterclass in high-stakes, high-accountability marketing — and in what it takes to build trust for an organisation that people's lives depend on.

03
Leadership · UAE
Building brands and functions across the Gulf

The move to the UAE opened a new chapter — defined by breadth, leadership, and entrepreneurial thinking. From building a marketing department for a sustainability pioneer that earned coverage in BBC and CNN, to leading strategy across multiple brands in hospitality, wellness, and construction, to ultimately founding Luxawell — the Middle East's first integrated wellness e-commerce platform. Each role demanded more than marketing: it demanded business thinking, commercial judgement, and the ability to create something from nothing.

04 Work — by discipline
Brand strategy
Building brands from position to presence

Across healthcare, wellness, F&B, sustainability, and lifestyle — led brand strategy for organisations ranging from multi-hospital networks to challenger startups. Work spans positioning, campaign conceptualisation, authority building, product launches, and category creation in new markets.

India · UAE · MENA
Public relations
Earning attention that endures

A decade of PR leadership — from agency, managing 12+ brand mandates simultaneously, to corporate, handling institutional reputation for hospitals, sustainability brands, and restaurant launches. Coverage secured across BBC, CNN, Gulf News, Khaleej Times, The National, and major Indian print and broadcast media.

India · UAE · International
Marketing strategy
Driving growth through integrated thinking

Designed and led integrated marketing strategies across multiple sectors and markets — building teams, managing agencies, overseeing $10M+ in cumulative budgets, and ensuring every channel serves a single commercial objective.

Healthcare · Wellness · F&B · Sustainability
Business consulting
Strategic clarity for ambitious brands

Advises brands in healthcare, travel, and tourism on strategy, positioning, and growth. Works directly with founders and senior leadership — combining market knowledge, brand expertise, and commercial rigour to help businesses make sharper decisions and move faster.

Healthcare · Travel · Tourism
05 Ventures & advisory
Founder · CEO
Luxawell

The Middle East's first integrated e-commerce platform for premium sauna, steam, and spa solutions. Built from the ground up — brand, market strategy, and commercial development across the UAE. Launched 2024.

Brand & Marketing Advisor
Paws Trails

UAE-based wildlife conservation photography platform and global community — two publications, live webinars, and photography travel programmes. Supported by National Geographic and Emirates Nature-WWF.

Brand & Marketing Advisor
Mara Trails Camp

Exclusive tented safari camp inside the Masai Mara National Reserve, Kenya. Eco-conscious, solar-powered, conservation-focused luxury travel — for wildlife enthusiasts and photography groups worldwide.

06 What leaders say

"Sneha is a highly driven marketing professional with a strong understanding of brand strategy and PR. During her time working with me, she managed brand and communication initiatives with clarity and ownership. She brings a thoughtful approach to storytelling, stakeholder management, and execution, consistently delivering impactful and well-structured communication."

Stuti Jain
Chief – Brand, Digital & Communications, Aster DM Healthcare

"I worked with Sneha at Enviroserve, where she built and led our entire marketing function. In two years, she gave the brand a voice — and made sure the right people heard it. Rare to find someone who understands both the brand and the business. What stands out most is her ability to see the bigger picture while paying close attention to the details that make a real difference."

Lyes Yahiaoui
Founder & CEO, The Green Team Recycling

"Working with Sneha during my time managing Let's Organic Café was a highly positive experience. She consistently demonstrated herself to be an astute and highly professional marketing manager who brought clarity and purpose to every discussion. Her attention to detail was particularly impressive — she has a solid understanding of marketing and consistently demonstrates a sharp and forward-thinking approach."

John Thomas
Founder & Chief Editor, Blogliterati.com

"I have had the opportunity to work closely with Sneha over the years, both in our previous company and now in building Luxawell together. She has been instrumental in shaping the business direction, driving growth, and establishing a strong market presence. She combines professionalism with a proactive mindset, making her someone you can depend on to deliver."

Navid Roushan
Co-Founder, Luxawell

"Working closely with Sneha, I've seen a rare combination of sharp thinking and genuine passion in everything she takes on. She has a natural ability to understand situations deeply and approach them with clarity, purpose, and a strong sense of direction. Having witnessed her dedication firsthand, it always felt certain that she would carve her own path."

Queenie Fiona Rodrigues
Entrepreneur
07 Get in touch

Working with brands that are ready to grow.

Based in Dubai, available for consulting engagements across the UAE, India, and the wider MENA region.

Email
hello@snehakumari.com
Mobile
+971 52 430 8057
LinkedIn
tiny.cc/snehvani
Location
Dubai, UAE